Commercial Product Photography | KitKat Formula 1 Chocolate Campaign

Commercial product photography is at its strongest when a brand’s identity can become part of the visual idea. This series for KitKat brings together chocolate, product design and Formula 1, using the brand’s distinctive red palette to create bold, graphic advertising imagery.

The collection features KitKat’s Formula 1 chocolate racing cars alongside the KitKat Chunky Caramel bar, photographed with dramatic studio lighting, deep reds and strong shadows. Rather than treating the products as straightforward pack shots, the photography uses scale, shape and repetition to create a more playful, campaign-led approach to commercial food and product photography.

For confectionery and food brands, distinctive photography can help turn a familiar product into something with its own visual world. Colour, lighting and art direction all become part of the brand language, creating imagery designed to work across advertising campaigns, social content, editorial and digital marketing.

I’m Richard Jarrett, a London-based commercial photographer specialising in food, product and still life photography. My work combines bold colour, graphic compositions and playful concepts to create distinctive branded imagery for advertising agencies, art buyers and food and drink brands across the UK and internationally.