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British Confectionery Meets British Cuisine | Commercial Food Photography

  • Writer: Richard Jarrett
    Richard Jarrett
  • Jun 24
  • 2 min read

A concept-led commercial food photography project exploring what happens when iconic British confectionery brands replace ingredients in classic British dishes.


Fish and chips made with KtiKat white chocolate sticks in a surreal commercial food photography concept by Richard Jarrett, London.

When Comfort Food Meets the Corner Shop


British food and British confectionery are both packed with nostalgia. For this personal project, I combined the two by replacing familiar ingredients from classic British dishes with some of the country's most recognisable chocolate bars. Fish and chips become fish and Milkybar, a full English breakfast gains KitKat fingers, and a Sunday roast takes an unexpected turn with a Yorkie chocolate bar sitting inside a Yorkshire pudding. The result is a series of conceptual food photography images that explore humour, familiarity and visual surprise through food.


KitKat finger dipped into a soft boiled egg in a playful British breakfast food photography concept by Richard Jarrett, London.

Yorkie chocolate bar served inside a Yorkshire pudding roast dinner in a surreal commercial food photography image by Richard Jarrett, London.

Creating Memorable Advertising Photography


One of the most effective ways to create memorable advertising photography is to take something familiar and present it in an unexpected way. These images use visual substitution to encourage a second look. At first glance, the scenes feel recognisable, but small details quickly reveal that something isn't quite right. This approach creates curiosity and engagement while demonstrating how simple concepts can be transformed into distinctive visual campaigns.


Full English breakfast with KitKat replacing sausages in a playful commercial food photography concept by advertising photographer Richard Jarrett, London.

Concept-Led Commercial Food Photography


Many of my personal projects begin as creative experiments, but they often explore techniques that translate directly into commercial commissions. Concept-led food photography can help brands communicate ideas quickly, create social-first content and develop campaigns that stand out in crowded markets. By combining graphic compositions, bold colour palettes and playful storytelling, these images demonstrate how photography can move beyond product documentation and become a creative communication tool.


Baked beans on toast topped with Milkybar white chocolate in a conceptual food photography image by advertising photographer Richard Jarrett, London.

Commercial Food Photography in London


As a London-based commercial photographer specialising in food photography, product photography and still life photography, I enjoy creating work that balances strong visual concepts with clean studio execution. Whether photographing food, drinks or consumer products, the aim is always to create simple, memorable images that connect with an audience. If you're looking for commercial food photography, advertising photography or concept-led still life imagery, feel free to get in touch.


 
 
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